MPN125— Corporate Events And Corporate Trends.
Welcome back to the Meetings Podcast’s News. A roundup of meeting and event articles we enjoyed.
Hi I’m Sandi and today’s show is brought to you by Endless Entertainment. Endless Entertainment is the nationwide AV company obsessed with serving it’s customers. Endless has a FREE event & meeting planning checklist for MeetingsPodcast listeners . To claim it – just head over to http://helloendless.com/freechecklist. Today’s podcast brings you information from Event Manager Blog, Meetings NET, Cvent and Yapsody Blog.
First up from today’s posts:
Christina Green of Event Manager Blog writes on 10 Trends in Corporate Events:
One of the best ways to make a name for yourself in the event industry is to self-educate and always be on trend. You don’t want to waste your time following fads that never amount to much but staying up-to-date on what clients are interested in, or better yet, offering them trendy options before they’ve even heard of them will keep you at the top of their event planner list.
Here are a few ways you can incorporate them into your event events and event planning company:
- Personalized Marketing:
Data will be used to customize offerings and sessions, analyze ideal locations, and sell more tickets. It’s already helping savvy event planners cut costs in advertising by finding their target audience through actions and activities people are posting about. Personalization continues to play a large role in targeted landing pages. These will also increase in number and event planners will coordinate with marketers to construct individualized landing pages based on action history.
To access more information on 10 Trends in Corporate Events, Go over to Event Manager Blog at www.eventmanagerblog.com
Next from Meetings NET:
Neen James writes on 3 Ways Busy Meeting Pros Can Get Much-Needed Recovery Time:
You’re constantly on the go—another day, another hotel/ballroom/airport/city/country. It all can sap your energy if you don’t take time for yourself. You need to take planned vacation and downtime after major events, but do you? Are you able to totally disconnect from responsibilities, technology, and e-mail?
Here are three strategies that can help you actually take the time off that your body, spirit, and family crave.
- Create variety—schedule a variety of timeframes, locations, and adventure or relaxation timeouts based on your needs and budgets. Could you discover local gems by being a tourist in your own town? Ask your colleagues for their recommendations. Consider visiting a new spot, driving instead of flying, building in adventure, or visiting art galleries or taking a walking tour. There are many online tools you can use to leverage community events, support local initiatives, and experience cities and towns in a completely new way.
To access more information on 3 Ways Busy Meeting Pros Can Get Much-Needed Recovery Time, Go over to Meetings NET at www.meetingsnet.com
Next from Cvent:
Kathy writes on How To Select The Right Event Management Technology:
A popular tool in the industry today for offering relevant, engaging, and personalized event experiences is mobile apps. They eliminate the need for outdated printed brochures and schedules. Instead, attendees have easy access to their personal schedule, interactive event maps, attendee messaging and networking, social media feeds and gamification, polls, and feedback surveys in the palm of their hand.
“What benefits can we provide event sponsors through your system?”
- To maximize the value that sponsors receive from your events, make sure to highlight and measure the advertising benefits across multiple event touchpoints. Consider sponsorship opportunities in your email invitations, event website, registration process, social media, and name badges. A mobile event app is also a great way to deliver multiple advertising channels that will increase sponsors’ impressions and exposure.
To access more information on How To Select The Right Event Management Technology, Go over to Cvent at www.meetingminds.cvent.com
To close the show out we have an article from Yapsody Blog:
YB writes on Promote An Event At Short Notice Successfully :
Planning of an event is not a quick and easy job. It ideally takes several months to plan and promote an event successfully. Event managers however never have that kind of a benefit. They are generally required to plan an event within weeks and promote it using events marketing. All this has to be done seamlessly and efficiently. Event managers try to do things as fast as possible. They have to work against time. Their job doesn’t end at planning an event, they must promote it and the promotion must be successful. If you have to promote an event in short note, here is how you can make a successful promotion.
- Select audience
One way to reduce burden of promotion is to identify what kind of audience will be interested in attending the event. A lot of promotion goes to waste as the people approached about the vent were hardly interested in the subject. Know who will be genuinely interested in coming. Say you are holding a medical and health based event, it is a waste to do event marketing in an IT company. When time is a concern, promote to those who are the interested audience. You save time, money and effort in doing so. Lesser the amount of people you need to promote it to, lesser is the time required.
To access more information on Promote An Event At Short Notice Successfully, Go over to Yapsody Blog at www.blog.yapsody.com
That’s our roundup of today’s event articles – what’s your feedback on these articles? We want to hear. Email us at [email protected]. Find all the links to these articles on the Podcastingforevents.com webpage and of course on meetingspodcast.com.
Thank you for listening to the Meetings Podcast News and a special thank you to our sponsor Endless Entertainment – Don’t forget they have a FREE event & meeting planning checklist for MeetingsPodcast listeners . To claim it – just head over to http://helloendless.com/freechecklist..
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