Association Podcasts are on the rise. One of the reasons is podcasting is a feature that Associations can offer to their already build in audience of membership. Plus, as you see from association annual events there are plenty of sponsors who want the ears of those members.
Podcasting promos are memorable, and research released by the Interactive Advertising Bureau, shows that 65 percent of listeners are more likely to buy the advertised product after hearing about it on a podcast.
That’s good news for associations looking to cultivate another crop of non-dues revenue.
What are you waiting for? Start engaging, educating and entertaining your association membership now!