A podcasting campaign to a new member is a must for association retention rates.
It costs seven times more to get a new association member than keep a current one, plus new members have the worst renewal rates. So why not get them up to date right away communicating to them all about their new community with a association podcast.
When you onboard a new member get them your podcast series. Establishing a system for communicating with and engaging new members increases efficiency and improves retention. Other ways are of course a great new member email.
A podcast is perfect for association pros who are busy and short on time.