Membership organizations have a unique opportunity to tell stories about their industry and members.
Podcasts can narrow down their audience likes and dislikes much quicker and more intimately that other companies and services.
Podcast listeners crave stories about how others members work, historical facts about them and the industry and the stories to make them better at what they do.
They also want the curtain pulled back and hear how members are doing, meet them virtually. This builds your association community.
It is why they became members in the first place.
Some companies are telling stories to sell products. How can you get your members engaged?
Check out how Yeti is telling stories to sell coolers……