Start an Association podcast.
Some quick questions to ask before you get started.
What are our goals?
Member engagement and industry information in between chapter events?
A new non-dues revenue stream?
Who would be your perfect listener?
Can you come up with that listener’s avatar?
Who are your sponsors or advertisers?
Who buys exhibit booths at your annual conference?
Who wants the business of your audience.
If it is an interview show, who would you interview and why?
Can you come up with 20-50 people?
Can you come up with topics that will resonate with your members?
Can you come up with 20-50 problems to solve or great topics?
How will this Podcast add value to your members?
How will you measure your success?
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