In 2006 I started podcasting to communicate with my industry and audience intimately.
I owned a production company which produced meetings and media. We would provide all the creative, audiovisual, and media you would see or hear when you entered the big general sessions at conferences. My clients were (still are) conference organizers for associations and businesses like the Gap, Oracle, Sanofi, Genzyme, Restoration Hardware, Wells Fargo, etc…
At the time, there were only a few podcasts out there. You had to jump a few hurdles to download the episodes, and I started habitually listening to a few like This Week In Tech, Dawn and Drew Show, and The Daily Source Code with Adam Curry. All were doing these crazy entertaining shows and were building large audiences.
Then one day, I came out of a meeting for a large client who was cutting 300 salespeople from an event for budgeting reasons. I brought up recording the sessions and general sessions for a podcast, which we could distribute and share to the folks who were cut from attending and to the attendees who want to relisten to a session or two from the executives. The executives and my meeting planner client looked at me blankly. One exec said. “What’s a podcast?” I explained. “It is like an internet radio show you can subscribe through a podcatcher.” Again, blank stares. That was that.
After, I thought this could be an excellent way for the meetings and events industry to repurpose content. Recording the sessions, transcript them for folks who like to read. You can break up the transcripts to produce blog posts for clients and have virtual audio conferences. Do interviews onsite with influencers, speakers, and members to edit into episodes on topics. All the things we do regularly now in 2020.
So, I decided to start our podcast the MeetingsPodcast, which I produced for ten years and released shows weekly. I became the media in the meetings and events industry. I now could add value to the industry, call prospective clients, industry influencers, and attend conferences as the media. It opened doors and made us revenue indirectly. No ads, but some sponsored episodes. Unlike now, where almost all our clients pay for production costs and earn income from producing their podcasts.
Three years ago, I shifted our business from events and meetings to podcasting for associations and stopped producing The Meetings Podcast. I realized the importance of helping others with this intimate form of media to connect and engage audiences.
How this relates to the Covid19 pandemic.
Podcasting is a fantastic tool for associations and membership-based organizations as they are the voice of their industries. As we are all shut in to beat the Coronavirus / Covid19, podcasting is an opportunity to step up and start a way to engage member communities remotely. We are utilizing the power of the human voice to reach members in uncertain times. It has reminded me of what podcasts are great at, building community, sharing knowledge, and telling human stories all at a distance. We want to help you talk to your members.
Get a simple podcast started.
If you need help, reach out to me. For a limited time, we are offering a podcast special to keep associations connected with members. Executive Directors record short intimate weekly podcasts that can keep engagement with your members who are filled with uncertainty. Associations are leaders in their industry who use the power of the human voice to reach members in uncertain times. We are recommending a ten minute, weekly podcast voice to your community members, share knowledge and stories from members.