Why does our podcast sound so different from the other shows on iTunes?

Probably, you haven’t adequately mastered your podcast. This is the difference between your podcast being professional, or sounding just amateur.

Mastering is part of post-production in which adjustments are made to audio. It gives the final product that great professional “polished” sound or “shine” that people associate with a high-quality product.

I have been reaching out to Association podcasters who are tackling podcasting on their own to remind them of this critical step.

Do you take the time to master your audio files?

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