Movies seem to have scenes with people sitting at the breakfast table, drinking coffee, and reading the newspaper. It is the ideal portrayal of the way business people start their day. 

coffee and paper

Associations are full of industry members who do the same thing every morning. However, in most homes, the newspaper is replaced with a smartphone. Some scroll through social media or hit their email and check the subscribed newsletters. Others ask Alexia to give them the news with audio.  

Some even listen to their favorite podcast. For example, The New York Daily Podcast is a podcast that takes a deep dive into one subject and gives a brief “Here’s what else you need to know today.” A quick update on breaking news. Around 2 million people listen to the podcast every day. 

The newspaper and a podcast work in similar ways. When you subscribe to the newspaper, they print copies of it, put it in a truck, and either give it to a paperboy or a delivery driver who throws it on your driveway.  

A podcast works the same way. When you open up your iPhone, you have a podcast app with a search feature; you plug in the podcast you want, and through RSS, whenever your podcast produces another episode, the magic of RSS delivers it to your phone for you to enjoy.

Associations stay relevant by utilizing member podcasts and being on the go with members wherever they are. 

RSS stands for really simple syndication. Which it really is. So basically, RSS is a tiny paperboy in your iPhone.  

A critical thing that Association podcasters should remember is to deliver that podcast when you say you will. Pick a day, week, or month when you release episodes, and stick to it. You want your listeners to build that habit of listening. I remember when I was a kid delivering papers. When I missed a house, that house was sure to call my boss, and my boss would call to ask where the client’s newspaper was. No one will contact you, but your listener members will quickly find they will forget about your podcast. Respect your listeners and make your podcast a habit.

A quick note on Dave Winer, who developed RSS. I met him and his wife in San Francisco at an early industry podcast meetup. Very nice man. You can thank him for the delivery of your podcasts. I also met Adam Curry there. Though, he was more interested in my wife for good reason.