Media: Meetings Today Profile

by | media

Return MOVERS & SHAKERS – PROFILE / Like many who have taken a fairly circuitous route before landing in the meetings and events business, Oakland, Calif.’s Mike McAllen entered the industry after a previous life as a fireman, with an injury forcing him into...

Association Member Podcast Stories

by | Association Podcasting

Membership organizations have a unique opportunity to tell stories about their industry and members. Podcasts can narrow down their audience likes and dislikes much quicker and more intimately that other companies and services. Podcast listeners crave stories about...

Association Member Retention: Podcasting

by | Association Podcasting

A podcasting campaign to a new member is a must for association retention rates. It costs seven times more to get a new association member than keep a current one, plus new members have the worst renewal rates.  So why not get them up to date right away communicating...