How to start an Association podcast

How to start an Association podcast

Start an Association podcast. Some quick questions to ask before you get started. What are our goals? Member engagement and industry information in between chapter events? A new non-dues revenue stream? Who would be your perfect listener? Can you come up with that...

Media: Meetings Today Profile

Return MOVERS & SHAKERS – PROFILE / Like many who have taken a fairly circuitous route before landing in the meetings and events business, Oakland, Calif.’s Mike McAllen entered the industry after a previous life as a fireman, with an injury forcing him into...

Association Member Podcast Stories

Membership organizations have a unique opportunity to tell stories about their industry and members. Podcasts can narrow down their audience likes and dislikes much quicker and more intimately that other companies and services. Podcast listeners crave stories about...

Association Member Retention: Podcasting

A podcasting campaign to a new member is a must for association retention rates. It costs seven times more to get a new association member than keep a current one, plus new members have the worst renewal rates.  So why not get them up to date right away communicating...