by Mike | Association Podcasting
Membership organizations have a unique opportunity to tell stories about their industry and members. Podcasts can narrow down their audience likes and dislikes much quicker and more intimately that other companies and services. Podcast listeners crave stories about...
by Mike | Association Podcasting
A podcasting campaign to a new member is a must for association retention rates. It costs seven times more to get a new association member than keep a current one, plus new members have the worst renewal rates. So why not get them up to date right away communicating...
by Mike | Association Podcasting
Purpose and Strategy of Your Association Podcast There are some questions before you start producing your association podcast First order of business is the purpose and strategy of the show. Why do you want to do it? How will it help your membership? How will you...
by Mike | Association Podcasting, revenue
Association podcast revenue stream ideas: email list building Your email list should be a priority when it comes to member engagement and your podcast revenue from your association podcast. There are several ways for generating more contacts who are interested in...
by Mike | Association Podcasting
A recent article by Rob Carey on Meetngsnet.com brought up the rise in podcasting for associations for a cool delivery method. “Online educational sessions that used Facebook Live rather than a webinar application saw considerably higher attendance among younger...
by Mike | Association Podcasting
Question I get from clients. How can I make it easy for association members to listen to our association podcast? In my friend Tom Webster’s recent keynote he said. “48% of people who don’t listen to podcasts say it’s because they’re “Not sure how to...
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