by Mike | Association Podcasting
Are you hosting your trade association’s podcast? Are you doing interviews with industry influencers, members, or partners? Write great questions! Great hosts ask great questions. The host should come up with a standard list of 20 or so questions, and then...
by Mike | Association Podcasting
1- Build avatars of your audience. Focus on what will add value to members and partners. 2- Make an extensive list of top topics that will resonate best with members and partners. 3- Decide on the top 10. Start to research these topics and build out scripts for five...
by Mike | Association Podcasting
A podcast is an excellent way to market your nonprofit. Organizations that are 501(c)(3) have already gone to the trouble, time, and expense to create the nonprofit, so it is essential to market it. A podcast is a low cost-effective way to build awareness and produce...
by Mike | Association Podcasting
I recently interviewed Eric Nunzum podcast producer from NPR at one of our California Podcast Association meetings (which I am the Executive Director) He had an exercise is to come up with an 8-10-second description of your podcast. This will help your association...
by Mike | Association Podcasting
If you haven’t read Starting a Membership Podcast for my Association (Step 1). Please give it a quick read. To produce a successful, focused podcast build a perfect listener or what I like to call the association podcast avatar technique. This is the person you...
by Mike | Association Podcasting
Starting a Membership Podcast for my Association (Step 1) Since our members are holed up in their homes waiting out the Corona Virus many associations have utilized podcasting as a way to connect with them. Our clients have stepped up production and releasing more...
by Mike | Association Podcasting
In 2006 I started podcasting to communicate with my industry and audience intimately. I owned a production company which produced meetings and media. We would provide all the creative, audiovisual, and media you would see or hear when you entered the big general...
by Mike | Association Podcasting
A common question from our new clients is: How long should my association podcast be in length? My stock answer? As long as it needs to be. Many of the top podcasts like the Joe Rogan podcast show are sometimes 3 hours. The famously long podcast Hardcore History...
by Mike | Starting a Podcast
You have been tasked with starting your Association membership podcast. Where do you start? Research! First should be some research into industry topics and what exactly you think will resonate with your members. Why are you starting this member podcast? What are...
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