Podcasts are a powerful tool for enhancing your association’s membership experience. By providing valuable, engaging content, you can strengthen your connection with members and establish your association as a leader in your industry. Here are some effective ways to ensure your podcast engages members and adds value to their membership experience.

When you publish your podcast episode, do you pay attention to the description area? Those are your show notes, and they are crucial! This text tells your listeners what's in that audio file. Think about it like when you open up your phone, see the podcast image, and flip it – those are your show notes. You don't need to go overboard, but it's vital to complete them every time because they play a significant role in searchability.