Revenue

Associations should consider starting a podcast as a new revenue stream.

First, podcasts are becoming increasingly popular, and many members are listening to them regularly. This presents an opportunity for associations to reach a wider audience and attract new members who are interested in the unique industry topics discussed on their podcasts.

Second, podcasts can be monetized in several ways, such as through sponsorships, advertising, or educational sales. This can provide a new source of revenue for associations that may be struggling financially.

Podcasting4Associations Dynamic Content

All of Podcasting4Associations podcast clients make revenue using dynamic content. In fact, we have a system of securing revenue before our clients hit the record button.

What is dynamic content?

Dynamic content or sponsorship in podcasts is a way to monetize podcasts by inserting advertisements or sponsor messages into the podcast's audio content. Dynamic content refers to the ability to change the content of an episode dynamically after it has been released, allowing for updated ads, sponsor messages, or even updated content. So as you record more episodes your podcast becomes more valuable.

Typically, podcast hosts will read the sponsor message themselves, or it can be pre-recorded and inserted into the episode during post-production. Sponsorship works by having a company or organization pay the podcast host or network for a set amount of ad placements or episodes. The sponsor then gets exposure to the podcast's niche audience, which, since associations are the leader in their specific industry, can be a highly targeted group of listeners who are interested in the podcast's content.

Think about how much your exhibitors pay for a booth at a three-day annual conference. What if they could pay for the ears of your members on a regular basis?

Dynamic content or sponsorship can be implemented in various ways, such as pre-roll (before the episode), mid-roll (during the episode), or post-roll (after the episode). Podcasting4Associations can also run advertisements, or sponsor messages can be tailored to specific regions, allowing for geotargeting.

Dynamic content isn’t just for sponsorship. It can be used to highlight upcoming events and, educational opportunities, webinars that are fresh and up-to-date whenever they are consumed by your members.

Dynamic content or sponsorship is a popular way for podcasters to generate revenue while providing valuable content to their listeners. By partnering with your industry partners and sponsors, association podcasters can monetize their content and continue to produce high-quality episodes for their member listeners.