Mike McAllen Mike McAllen

5 Eye-Opening Podcast Advertising Stats You Need to Know

When it comes to selling dynamic advertising or sponsorship content on your association membership podcast episodes, the data speaks volumes. Tom Webster from Sounds Profitable recently shared some eye-opening stats that highlight just how effective podcast ads can be. Here are the key takeaways you can share with your sponsors and exhibitors:

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Jeena Marie Fabic Jeena Marie Fabic

Membership-based Podcasts use RSS

In the world of podcasting, RSS (Really Simple Syndication) plays a crucial role. It serves as the backbone, delivering podcast episodes right to the listeners' devices. In this article, we will explore the concept of RSS for podcasting and its significance for membership-based podcasts.

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Mike McAllen Mike McAllen

Elevating Your Association Membership Experience with Podcasts

Podcasts are a powerful tool for enhancing your association’s membership experience. By providing valuable, engaging content, you can strengthen your connection with members and establish your association as a leader in your industry. Here are some effective ways to ensure your podcast engages members and adds value to their membership experience.

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Mike McAllen Mike McAllen

Maximizing Your Podcast's Reach with Effective Show Notes

When you publish your podcast episode, do you pay attention to the description area? Those are your show notes, and they are crucial! This text tells your listeners what's in that audio file. Think about it like when you open up your phone, see the podcast image, and flip it – those are your show notes. You don't need to go overboard, but it's vital to complete them every time because they play a significant role in searchability.

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Mike McAllen Mike McAllen

Four Ways to Make a Successful Membership-Based Organization Podcast

Creating a successful podcast for a membership-based organization requires thoughtful planning and execution. It's not just about hitting the record button and speaking into a microphone. From the content you produce to the way you optimize and monetize your podcast, each step plays a crucial role in ensuring that your podcast resonates with your audience. Here are four essential ways to make sure your podcast stands out.

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Mike McAllen Mike McAllen

My Association Podcast Needs Cover ART!

As an association executive, I've witnessed firsthand the incredible impact a podcast can have on member engagement and industry leadership. But before listeners even press play, your podcast cover serves as their initial point of contact. It's like the cover of a book in a bustling bookstore—what grabs their attention and draws them in? Here's a concise roadmap to crafting a podcast cover that captivates your audience and resonates with your industry.

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Mike McAllen Mike McAllen

Why Associations are Planning to Podcast in 2024

Podcasting continues to grow as a powerful tool for communication and engagement, offering unique opportunities for associations to connect with their members and the broader industry community. Here are four compelling reasons why associations are planning to podcast in 2024:


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