The Secret to Podcast Longevity
Your Weekly Association Podcast Boost
This week, I’ve been reflecting on how consistency shapes success. Whether it’s building a podcast or forming a personal habit, showing up regularly is the ultimate game changer. When we first started working with associations, the focus wasn’t on creating the perfect episodes—it was on consistently creating meaningful ones. Over time, that consistency built trust, engagement, and real connections.
Podcasting Insight of the Week
Topic: Why Consistency Wins Every Time
Tip: A podcast released on a regular schedule builds trust and anticipation with your audience. Even a monthly cadence can have a significant impact if it’s consistent. James Clear, in his bestselling book Atomic Habits (which I’ve mentioned before), emphasizes that small, consistent changes lead to big results. The same applies to podcasting.
Actionable Step: Set a realistic publishing schedule you can maintain. Start small—like one episode a month—and stick to it. Over time, your consistency will drive results and establish your podcast as a trusted resource.
Quick Tool Spotlight
Tool: SquadCast
Why It’s Great: SquadCast is perfect for recording high-quality remote interviews, especially for associations featuring members or industry leaders. It ensures you get studio-quality audio without being in the same room. I have a personal connection to this tool—it was founded by my two friends, Zach Moreno and Rock Felder, who sold it to Descript. Seeing their journey has been inspiring!
Pro Tip: Use SquadCast’s backup feature to make sure you never lose a great conversation. And here’s a golden rule we’ve learned the hard way: Don’t forget to hit record when the conversation starts.
Spotlight: Show to Watch
This Week’s Feature: The Bear on Hulu
Why It’s Cool: Set in the high-pressure world of restaurants, this TV series highlights the power of teamwork and communication—skills that are just as vital for podcasting as they are in a busy kitchen. As someone who spent summers working as a waiter and bartender, I was blown away by the accuracy and intensity of the first season. Though I never worked in a place liek their restaurant.
Actionable Takeaway: Build your podcasting process like a well-run kitchen. Assign clear roles (e.g., producer, host, editor) and establish workflows to ensure every episode runs smoothly. Also, make sure your podcast is integrated into your overall outreach strategy and easily accessible on your website.
Lesson from Kids
As a parent, I’m constantly reminded of life’s simpler truths—especially by my seven-year-old daughter, Teagan. Recently, I came across a story about David Letterman’s retirement that really hit home.
After 43 seasons of hosting The Late Show, Letterman decided to retire—a monumental choice that meant walking away from millions of dollars a year. He shared the news with his young son, Harry, explaining how he’d now be home more often. Harry’s response?
“Will I still get to watch Cartoon Network?”
Letterman, taken aback, replied, “I think so.”
It’s a beautiful reminder of how kids humble us. While we pour ourselves into work, striving for success and significance, children see the world differently. They don’t care about titles or paychecks—they care about time, attention, and the small, thoughtful things. Snacks, a trinket from a trip, or a silly game can mean the world to them.
For me, this story is a reminder to pause, reflect, and focus on what truly matters. Those little moments we sometimes overlook are the ones that mean the most—to our kids, and to us.
Let’s Keep You Consistent!
Consistency is key to podcast success, and we’re here to help you stay on track. Have questions about starting or improving your podcast? Let’s chat! Visit us at www.podcasting4associations.com.