Quick Wins for Your Association Podcast Journey
Your Weekly Association Podcast Boost
I recently spoke with an association leader who shared how their podcast created a deeper sense of connection among members. It was a powerful reminder of why podcasts matter: they’re not just about sharing information—they’re about creating community. With podcasts, you can speak directly to your members in a way that feels personal, without screens or long emails.
On a personal note, the holiday season inspired me to think more deeply about conversations. Between hosting gatherings and connecting with loved ones, I realized I wanted more meaningful exchanges, not just surface chats. So, I armed myself with questions to bring out stories—and they worked wonders! If you're looking to spark great conversations in your podcasts, I highly recommend the book Stop Asking Questions by Andrew Warner. It’s a fantastic resource for crafting interviews that uncover memorable stories.
Podcasting Insight of the Week
Topic: Building Member Engagement Through Stories
Tip: Storytelling isn’t just for books or movies—it’s a powerful tool for podcasts. Highlighting compelling member stories or key association milestones can create an emotional connection with your audience. Engaging narratives make members and industry stakeholders feel seen and valued, which drives loyalty and increases listenership.
Actionable Step: Reach out to members and ask about their unique experiences. Then, feature their stories in an upcoming episode. One client of ours interviewed members during COVID about how they adapted their dental practices to the pandemic. The shared stories were incredibly helpful for others and boosted engagement. Looking at the stats from these particular episodes they resonated greatly with members.
Quick Tool Spotlight
Tool: Descript
Why It’s Great: Descript is a game-changer for podcast editing. It uses AI to make trimming filler words, improving sound quality, and even creating audiograms incredibly simple. As a longtime user (over eight years!), I can’t recommend it enough. One standout feature for video creators is its eye focus option, which ensures you appear to maintain eye contact with the camera while recording—a little freaky, but so effective!
Pro Tip: Use Descript to create polished audio or video snippets for LinkedIn or other social platforms where your members and industry peers are active. These bite-sized clips can drive awareness and engagement for your podcast.
Life’s Most Important Lessons
As we begin this year, here’s a meaningful reflection to carry with us—a reminder of what truly matters. I hope it isn't too deep for your day but a good reminder of whats important.
To truly understand life, visit three places:
The Hospital, where we’re reminded that nothing is more valuable than our health.
The Prison, where freedom becomes our greatest treasure.
The Cemetery, where we realize the fleeting nature of life and the importance of cherishing every moment.
The ground we walk on today may one day be our roof, so let’s embrace the opportunities we have and make the most of every day.
Need Help With Your Podcast?
Have questions or need assistance launching your podcast? Hit reply to this email or schedule a free consultation with us here. Let’s make your podcast a powerful tool for connection and growth.