Welcome to the Podcasting4Associations Newsletter
Your Weekly Association Podcast Boost
Starting something new is both exciting and a little nerve-wracking, isn’t it? That’s exactly how I feel as I share the very first edition of the Podcasting4Associations newsletter with you. Each week, I’ll bring you tips, tools, and inspiration designed to make your podcasting journey easier, more effective, and—most importantly—a lot of fun.
This newsletter isn’t just about podcasting—it’s about helping you connect with your members in ways that feel meaningful and impactful. Whether you're starting a podcast, looking to enhance an existing one, or just curious about how podcasts can strengthen member engagement, you’ll find something valuable here every week.
Podcasting Insight of the Week
Topic: The Power of Audio Content for Busy Members
Why It Matters: Let’s face it—your members are busy! Between work, family, and everything else, they don’t always have time to read long emails or join live webinars. That’s where podcasts shine. They fit into your members’ lives, allowing them to engage with your content during commutes, workouts, or even while doing the dishes.
But here’s something even more powerful: Podcasts can build parasocial relationships. When someone listens to a podcast, they feel a personal connection with the host. Imagine members thinking of your association as a trusted friend who truly understands their challenges and goals. This connection fosters deeper engagement and loyalty. I’ll share more about this fascinating concept in upcoming newsletters, so stay tuned!
Quick Start Idea: Wondering how to begin? Survey your staff, members, and industry stakeholders to uncover topics they’re passionate about. Then build your podcast around what matters most to them.
Quick Tool Spotlight
Tool: Loomly
Why It’s a Game-Changer: Managing social media can feel overwhelming, but Loomly makes it simple. It streamlines the process of planning and scheduling posts, helping ensure your podcast promotions consistently reach your audience.
Pro Tip: Use Loomly to schedule posts for each new podcast episode, and don’t forget to engage with your audience through real-time comments. Jeena, our social media guru at Podcasting4Associations, uses Loomly daily to keep everything running smoothly. It’s been a total game-changer for us!
Spotlight: Cool Things to Know
This Week’s Feature: Atomic Habits by James Clear
Why It’s Worth Your Time: Building a successful podcast is like cultivating good habits—it’s all about small, consistent steps. In Atomic Habits, James Clear explains how tiny changes can lead to big results over time, making it a must-read for anyone looking to grow personally or professionally.
Actionable Takeaway: Start by committing to one small habit related to your podcast. For example, reach out to three key stakeholders in your association every month and share your latest episode with them. You’d be amazed at the ripple effect this can create over time.
On a personal note, I’ve been applying this mindset to my own life. I used to feel overwhelmed by a giant pile of succulents waiting to be planted in my garden. But by committing to planting just five a day, I turned a daunting project into a fun and relaxing daily ritual—and now my garden looks amazing!
Cautionary Note: Honey, the Coupon Plugin
Have you heard of Honey, the coupon plugin owned by PayPal? It’s promoted as a way to save money while shopping online, but you might want to think twice before using it.
Here’s why: Some creators have discovered that Honey replaces their affiliate links with its own, effectively taking commissions away from the people whose work you enjoy and support. Additionally, Honey doesn’t always give you the best available discounts. Instead, it prioritizes deals that benefit the sellers.
If you value transparency and truly want the best deals, it might be time to reconsider Honey. There are other tools out there that focus on putting you first. Let’s make 2025 the year of smarter, more ethical online shopping choices!
Happy 2025
Thank you for joining me on this journey! I’m here to help you create a podcast that not only resonates with your members but also helps your association achieve its goals. Have questions or ideas you’d like to explore? Just hit reply to this email, or visit us at www.podcasting4associations.com.
Here’s to an amazing year ahead!